Matt Johnson: Every company that sells online wants frictionless commerce. But what does that actually look like in practice? Most businesses have already figured out what it takes to cut out friction in their physical supply chain: all of its parts need to talk to each other, and somebody needs to own it.

Floyd Blaikie: Far fewer have figured that out for their digital supply chains. And somewhere in that pile of disconnected projects and platforms, data and commerce stopped talking. The most expensive relationship in your business needs work. This is their standing appointment. This is Data vs. Commerce.

Matt Johnson: I’m Matt Johnson.

Floyd Blaikie: I’m Floyd Blaikie. Every week, we sit down with the people who own the data, run the platforms, and pay the price when those two stop playing nice.

Matt Johnson: If you're responsible for any part of how products get from a database to a doorstep, this is your show. New episodes drop weekly. Subscribe on Apple, Spotify, or wherever you listen.